Beyond 100 Strategy

By outlining its “Beyond100” strategy, Bentley Motors plans to become a global leader in sustainable luxury mobility and an end-to-end carbon neutral organization as it embarks on the company’s second century. The target is driven by a transformation programme across Bentley’s entire operations and products. This also includes a restructuring of the model range to exclusively offer plug-in hybrid or battery electric cars by 2026. From 2030 on, it will switch to fully electric cars only. Acutely aware of the responsibility to consider the environmental, social and economic impact of its operations, Bentley has transformed the 80-year-old headquarters into a carbon neutral luxury car factory. Furthermore, Bentley is committed to retraining, developing and recruiting a wide range of talent and is focused on attracting candidates with diversified backgrounds.

The Bentley brand has a reputation for delivering extraordinary customer journeys. This includes doing pioneer work and being a role model in terms of sustainability. The new Beyond100 strategy places Bentley Motors at the vanguard of this development. The new Bentayga Hybrid has already been launched and is available for test drives. In autumn, we expect the new Flying Spur as a plug-in hybrid.